Invitation Towards Righteousness Or Deviation

Sayyiduna Abu Hurayrah (Radi Allahu Anhu) has narrated that the Beloved and Blessed Prophet (SallAllahu Alayhi wa Sallam) has said,
 
"The one inviting [people] towards guidance and righteousness will be given reward equal to the reward of those following that righteousness, and there will be no reduction in the reward of those (following righteousness). The one inviting [people] towards deviation [from true Islamic teachings] will have sin equal to the sin of those following that deviation, and there will be no reduction in the sin of those (following deviation)." [Sahih Muslim, Page 1438, ‪Hadith‬ 2674]